Search Engine Optimization: Search Engine Optimization is a process to improve the quality of traffic to website to make your web pages search engine friendly, implementing the keywords and meta tags, content optimization via natural or organic way. If the website has proper meta tags and has keyword-rich text, this does not mean that the site will rank high in search engines. No doubt, search engines take these on-site factors into consideration, but along with this they also consider off-site factors. This means to get good quality links for the website one has to work on-site optimization as well as off-site optimization. Search Engine Optimization is mainly based on two factors:

1. On-page Optimization
2. Off-page Optimization

On-page optimization: This is the very first step of SEO and it is defined as the preparation of the actual pages of the website. Different techniques that are used in on-page optimization include:

1. Title tag: This is the most important on-page optimization element. Title tag should be descriptive as it helps to identify your business to your visitors.
2. Meta Tags: It contains a brief description of the website. It is a small piece of text focusing on areas and services of your business.
3. Keyword Optimization: Website content should be optimized in such a way that it can suit both search engines as well as readers.
4. HTML tags: If you want that your reader must look at certain parts of your website, highlight those parts by using several HTML tags like h1 to h6, bold, italic etc.

Off-page Optimization: Boosting the link popularity of a particular web page or website is also known as off-page or off-site search engine optimization. The various means of off-page optimization include:

1. Link Popularity: Link popularity is measured by both the quantity and quality of sites that link to your site. It is important for search engine ranking that the website should have relevant quality links so that the user who is searching for the required information can come to the right place.

Similar theme Links (One-way links): One-way links is the best way to have inbound links without giving out links from the site to outside sites. It also increases the link popularity of the site and gets theme based relevant links.

Reciprocal Links: There is no doubt that one way links are the best for increasing link popularity of a site but the budget for this needs to be the be high therefore another way which if done with care can also yield results is reciprocal link building of the site. It is done to provide readers quick access to related sites.


2. Social Bookmarking: Social Bookmarking generates back links and high PR value to the website which in turn provide high PR ranking, high traffic, and better placement in SERP’s.
3. Article writing & Submission: Article submission is an effective off page optimization technique to gain quality one-way link for the website to increase the ranking of the website.
4. Directory Submission: Like article submission, directory submission is also an off page optimization technique. If the submission is done in proper category and use proper anchor text, websites rank high in search engines rapidly.
5. Video Submission: Submission of videos in various video sharing websites like YouTube generates lot of traffic and drive the online community to the websites.
6. Blog Submission: Blog submission is the effective off-page optimization technique to boost up the rank of the website page.

Some Important SEO Tips:

1. Title tag is critical: Appearance of keyword in title of the page is a good factor to determine website in different search engine. Always try to keep it short (upto 60 characters with spaces).
2. Avoid images/flash: Many designers want the site to look good and so they replace headers with flash files or gif images. Search engines don’t like flash/images based pages so check your web pages, and if vital text is being replaced by graphic images, then it is better to substitute the images with text. Many designers want the site to look good and so they replace headers with flash files or gif images. Search engines don’t like flash/images based pages so check your web pages, and if vital text is being replaced by graphic images, then it is better to substitute the images with text.
3. Anchor text is recommended: Like title tags and headlines give a good indication about the contents of your pages, so do the descriptive words in the internal links on your website. Instead of having your entire anchor text read “Click Here,” find a way to put the keywords related to your site in place of text links.
4. Have a site map: Search engines like site map. Make sure that site map is available from homepage in text-based format and it should be kept up to date timely.
5. Build website in static HTML: Always try to build the website in static HTML only as it is cheaper and the pages are downloaded faster and search engines find these sites easily. Also always use keywords in HTML title tag.

Why SEO is important?
Whenever a search engine visits a web site or pages it look at the links on the pages and follow them. A site with good SEO including good description and content always attracts robots as robots can understand, analyze it easily. A site with poor SEO either gets ignored or tagged as spam by robots.

What is Page Rank?
Page Rank means importance & relevancy of your page. It is a link analysis algorithm used by Google to measure page rank of a web page.

Benefit of outsourcing SEO campaign to India: India has become the world’s outsourcing hub. India offers many competitive advantages on part of quality, flexibility, cost control and on time delivery. India is a talent rich country and exports softwares/services to many countries around the world. India is the best place to outsource to as you can avail of best-of-breed services at a cost-effective price.